I never understood why people who can use self-hosted wordpress and domain names would decide to give up control and put content on Medium. The stories featured on the front page seem a bit of an ideological bubble (I doubt any conservative bloggers would get any traction there.)
And the whole "log in to your email to log on" is IMO horrible design. I put Gmail in a separate browser to mitigate cookie tracking, having to log on to email then copy the login link to my main browser is much more annoying than using a password manager like every other site.