The author suggests everyone "acquire your own damn digital land." And I think this is the way forward. In 2005 or the pre-FB era being a "techie" was a personal distinction. I feel that now most people have become "techies" in varying degrees, either out of necessity or general interest. I mention this because I think I think there's so many more people now that are fully capable of operating their own site or blog than there were in the pre-FB era or the pre-smart phone era.
I think one of the greatest joys of "getting online" back in the day was the sense of adventure that the internet provided - strange, funny, obscure, intriguing, informative "websites" lurked everywhere. And stumbling on one of them and bookmarking them is/was a strange thrill. Contrast this to scrolling through a uniform looking "newsfeed" you have no control over. I think something like a "back to the internet" movement just might make it's own momentum.