I think there's an enormous difference between advertising in print, advertising on the internet, and what is currently the status quo, which is active surveillance of all information consumed and every movement that individuals make across the internet and in the real world by data linked through GPS/ cell phone location, credit card purchases, etc.
I'm aware that this is the new reality, but comparing it to print advertising (or even pop up ads of the early internet) is disingenuous at best.