I use a coaching approach for new hires at my startups.
It can be good to do this outside of the public eye, so the initial cycle of "wtf, why is this considered standard" followed by "well, it's not so much that this is the best way, but it's more likely that we'll be able to understand each other's code if we all do it one way" can be done in private.
Once the engineer is well-versed in the system, they are unleashed to quietly subvert it, if that is their will :-)
It’s important to be consistent with your online voice though. If you’re always blunt and terse then, generally, people won’t take it badly. But if you slide between extraneous gestures and out right profanity then eventually someone will take it personally.