From Viral Video to Billboard 100

These guys (and gal) are the real deal. Talented, creative and can execute with limited resources. What I find interesting is that they know the value of remix culture.

"Some of the group’s online traction stems from the way they turn their songs into viral video franchises by posting the chords and lyrics and encouraging others to create their own versions of the songs..."

By giving their fans more they broaden the audience and magnify their own offerings. Can't wait for the rest of the world to catch up.