From what I've seen, most employees of big tech cos seem to have carved out a distinction in their minds about how their data hoovering company does data hoovering right, and the other data hoovering companies do it wrong. These distinctions don't hold up super well to scrutiny (which is why doing so is an incredibly fast way to get blocked due to cognitive dissonance).

At the end of the day, Upton Sinclair said it best: "It is difficult to get a man to understand something, when his salary depends on his not understanding it."