1)Don't let your -brilliant- colleagues try to force their -brilliantly complex- solution of a problem - clearly define market problems, and don't let the team try to go the route of trying to force fit a solution to a market problem. Market problems come first.
2)Frame the market problems appropriately for your ML/AI teams, and practice trying to frame the problem from a variety of angles. Framing from different angles promotes the 'Ah-ha' moment in terms of the right way to solve the problem from the ML side.
3)Don't commit serious time to a model before having a naive solution to benchmark against. Always have a naive solution to compare against the AI solution. 'Naive' here may be a simple linear regression, RMSE, or multi armed bandit/Thompson sampling.