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I don't know why people are down-voting you, you make an excellent point - what benefit could having phone and text meta-data possibly have for generating targeted advertising?

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Resale. Suits at my company did not like our innovation idea until we let them know how the fiscal windfall we stand to make just by selling data.

Do you think that the social graph is itself valuable information? Data like this allows Facebook to assign weights to the edges of this graph.

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