1. Never stop talking about Trump. Mention his name 300 times an hour on CNN. He's not a serious candidate, but he is entertaining so they give him free publicity until he is a serious candidate.
2. Start blathering about Hillary's emails, as if that were somehow important.
3. Now Trump is elected. In these tough times, it is more important than ever to support high-quality independent journalism. Subscription numbers swell.
4. We need someone to blame for the outcome of this election. Obviously it is the fault of Facebook, Google, etc, who have been taking the media's ad revenue. Not the fault of the media who would never shut up about Trump.