For fun, see if you can write a bijection between the integers and the "consecutive ones". Hint: realize that a "consecutive power of 2" number can be split into two numbers: a number of consecutive ones greater than zero followed by a number of consecutive zeroes (you can have zero of these), then think about diagonalization.
That said, I suppose you could define some sort of "density" of numbers with consecutive ones in a fixed-size range. Say that you want to know how many of them are between 0 and 2^x (i.e. how many such numbers are x bits long). Well, you get sum(1..x-1) different consecutive numbers (for 2^8, there are 7 ways to have a pair of ones, 6 ways to have 3 consecutive ones, as you can see by imagining sliding the pair or triplet: 11100000, 01110000, 00111000, ... 00000111) and there are 2^x possibilities total.
Add x-1 + x-2 + ... + 2 + 1 to itself backwards and you get: (x-1 + 1) + (x-2 + 2) + ... where there are x-1 terms in the series, which allows us to rewrite it as x * (x-1). This is double the original sum (because we added it to itself), so divide it by two and we've shown that sum(1..x-1) == (x^2 - x)/2. Now, divide that by 2^x and simplify to get D(x) = (x^2 - x)/2^(x+1) for the fraction of x-bit numbers that are consecutive powers of two.
It doesn't take much analysis to see that it is decreasing when x grows after increasing initially:
Density of consecutive ones in 1-bit numbers = 0 Density of consecutive ones in 2-bit numbers = 0.25 Density of consecutive ones in 3-bit numbers = 0.375 Density of consecutive ones in 4-bit numbers = 0.375 Density of consecutive ones in 5-bit numbers = 0.3125 Density of consecutive ones in 6-bit numbers = 0.234375 Density of consecutive ones in 7-bit numbers = 0.1640625 Density of consecutive ones in 8-bit numbers = 0.109375
In short, "much rarer" depends on how big a number we're dealing with and the measure won't work for infinitely large numbers, because there are a countably infinite number of consecutive-power numbers, so they can be put into 1-to-1 correspondence with the integers, even though our D(x) decreases.
TL;DR: Math is crazy and relies on precise definitions. Be wary of intuition.