I am all for taking a look at these privacy issues and seeing if we can develop some new regulations to address these concerns but the way the media covers this story is a complete joke. Obama was labeled a political geniuses who was truly in-touch with the young generation when he used the Facebook graph api to micro target ads but when Trump campaign uses the exact same approach to micro target ads it is a despicable act that assisted in "theft" of the election.
EDIT: In an attempt to protect my karma from those who have drunk far to much kool-aid I should point out I did not vote for Trump and I think he is a total clown. I just think the current clickbait/outrage media culture is far more a danger to the american values I cherish then 3 more years of this ass-hat.