I don't think he is arguing for more or less outrage, he just wants it directed better. I'd argue that picking out one offender and focusing on them is in some ways worse then focusing on the entire issue.

Facebook being slapped with a massive fine/being broken up might not do a lot to stop the general trading and exchange of users data online, but its enough to get the politicians to say "job done" and move onto the next issue. We need to focus on fixing the issues that allowed the FB/CA scandal to occur, instead of just focusing on the symptom.