That's how it starts. The clever folk quit first (they also start first) as they can clearly identify with their intrinsic dislike of the platform. The less clever take a little while longer to realise how much they're hating it too, often getting suckered by cheap tricks used by the platform to keep them hooked. They will figure it out soon enough though! I think I'll probably start shorting some Facebook stock in the next couple of weeks. The platform is nearly worthless now that popular prejudice has started to turn against it.