To me it's an issue of cost vs reward.

While I would love to see greater privacy awareness and consideration from all entities I use, the fact is that there are certain web properties that I find indispensable and without a privacy considered alternative.

Facebook I can live without, likely even happier than with it. I also think that the social contract of "sell me as a product in exchange for enabling my social communication" is not the correct paradigm, and once there's a user friendly alternative similar to secure scuttlebutt (i.e. Mozilla level friendly), that best represents the proper social contract (I'll provide hardware resources to enable my social communication).