Is justin.tv trying to influence its alexa rank?

I'm surprised more sites don't do something like this.

Apparently just adding the Alexa Site Stats Widget to your site can bump your alexa ranking by 10-20% or more for smaller sites.

It's really the fault of Text-Link-Ads, ReviewMe, bloggers, etc for placing such emphasis on Alexa rankings, giving sites an incentive to game the system.

Just saw a big yellow banner saying "Go download the Alexa toolbar. It rules!" on the top of their home page. I guess they're taking sides in the statsaholic/amazon fight.

I saw the "Go download the Alexa toolbar. It rules!" banner an hour ago, but now it seems to have been removed.