> I think the website should be translated, together with the domain name. Actually, "pwned" already sounds like something only those who "live and breath tech", to quote the article, would be expected to be familiar with.

Not sure about that. I feel like translating the domain would made the phishing/trustworthiness issues more difficult - as is, there is a single canonical domain name which, at this point, has been well-publicised. Verifying that any particular translated domain for the myriad possibilities is real, especially when they may be less widely publicised/used due to having smaller userbases/fragmenting the userbase, seems tricky.

I also not sure how much of an issue "pwned" is - a lot of successful services use words that _no one_ would be familiar with or that are entirely made up.