Nothing has changed at all as far as I can tell. It's such a media event right now simply because it was taken advantage of by the President to win the election. Anything that can potentially cast Trump in a bad light is bound to get a lot of media attention.

This is all ignoring the fact that President Obama used almost the same Facebook app analytics tactics to win his campaign (albeit less deceptively).

Regardless of why it is getting attention now, let's be optimistic that the dangers of the silicon valley surveillance apparatus are starting to seep into the public consciousness. I for one would welcome a changing attitude towards how we view and sell our private information to these companies.