After so many targeted requirements, restrictions, investigations, fines, and taxes no one's really buying that denial.
It's tariff by other name, which lends credence to Trump's rhetoric about how we haven't been treated fairly by our so called allies.
EU governance and enforcement lends itself to be hijacked by the bloc's most powerful members (france and germany, in this particular case the french) and use them as a cudgel against perceived business threats.