Why does everything suck?: The Stats Are In. YouTube Really Is A Turd
whydoeseverythingsuck.com
whydoeseverythingsuck.com
Anyone who brings desirable content and lots of viewers together is basically doing the job of a TV, and there are ways to monetise that (even though they are changing). This video was very interesting, on the topic.
http://video.google.com/videoplay?docid=-1720068211869162779
As long as your revenue engine benefits from lots of traffic, then giving stuff away (which is cheap on the internet) will be one way to get that traffic.
One example is 37 signals. Their blogging (free content given away) gets them traffic, and they can take a shot at converting that into customers for their paid for products. No ad vendor in sight.
I doubt youtube is viable long term. They are popular because they hand out free bandwidth and storage, and have lots of copyrighted material. Youtube will be pointless once it's as easy to post a video as it is to stick a picture somewhere online.
So it will be as pointless as Flickr is right now?
They might pay to host higher quality or longer videos. Here are some things a premium youtube could provide:
- longer videos
- higher quality videos (for screencast, plays, etc)
- spam filtering or policing comments
- ???
The fact that people are willing to pay for smaller photos is a fantastic sign that they would pay for larger videos!