Google and traditional media as well are in the business of selling advertisement. I feel that when your money comes from selling your readers attention to the highest ad bidder, one incentive becomes to sensationalize and do other tricks to increase viewership. This incentive can be at odds with the incentive to inform truthfully and completely, as some of the important information would invariably be boring, resulting in less sales. I've experienced this at Twitter as we optimized the product for engagement.

I hypothesize that this incentive to lock-in reader groups, has led to fragmentation of media and creating a lot of "info bubbles", or "interest based magazines". I think this is exacerbated by the dropping cost of information ( I have some thoughts on the process at http://dimitarsimeonov.com/2017/10/27/the-shifting-sweet-spo... )

I don't believe it is in Google's _strongest_ interest to provide truthful media, as Google doesn't make it's money from telling you truth.

I am optimist though.. and think in the future we'll have journalist's job be to aggregate a lot of that narrative and collect some micro-payments. And we'll have a lot fewer journalists, as there is less money in making these narratives.