Their current business model is (was?) to price everything in the store 5-20% higher than elsewhere, but then offer coupons, sales, etc. to offset that.

When our daughter was born we price compared them for a lot of big ticket items, but ultimately just bought online or at Target / Walmart.

A few times a year they have a good deal on something (again with coupons) so we purchase, but walking into the store blind shopping is basically just paying a 15% corporate convenience fee.

If they were price competitive with others, I would have stopped in there a lot more, but oh well.