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These are. I've been to one. Not a bad store at all. Resurrecting a highly nostalgic brand may be a viable option, if Amazon has some trick up their sleeves. The one thing they can't fix is low birth rates though, so it would have to transform the stores a bit.

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Whole Foods me.

As a parent, put a craft beer/craft coffee in my hand (mark that up too, I'll pay) and give my kids and myself an experience, more than just a static display.

Blicks, a store for art supplies has done this with wine nights, painting lessons (with wine), etc.

Ignoring all the damn alcohol, it's brands that will compete by creating an experience that may stand a chance (IMO)

Maybe if they combined it with some maker stuff --however, I think perhaps the maker stuff has a too limited audience. And besides, their locations do not lend themselves much to drop-ins. Like, while I'm at it buying something at [some place] I'll drop in at Toys R Us. They tend to be in out of the way locations.

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