It's the problem with that kind of speech, it's impersonal and dehumanizing.

Let's say it like it is: facebook betrays users expectations giving their data to other businesses.

Same for hacking: some people invaded system such and such and took private information.

It doesn't matter if it was a breach, a floodgate, a window, what matters is what happened, and what happened is that player X did Y. Let's just state that first and foremost.