In general it's pretty amazing how trusting the average human being seems to be as soon as computer are involved. I suppose that it's mostly out of ignorance and complacency. People seem a lot more careful when physical mail is involved than emails for instance. They also don't hesitate to share extremely intimate details about their private lives with a faceless corporation. Some of my friends willingly opt into streaming their position in real time continuously through their smartphones. That's terrifying to me but apparently very convenient for them. I think Zuckerberg agrees with my sentiment since that's the source of his "dumb fucks" comment.
I hope these articles will help change that mentality but I'm not overly optimistic. I read a comment on a forum earlier today that basically said "screw Facebook, I'll close my account and do everything from WhatsApp instead". I don't think it was sarcastic.