> The Obama 2012 campaign used data analytics and the experimental method to assemble a winning coalition vote by vote. In doing so, it overturned the long dominance of TV advertising in U.S. politics and created something new in the world: a national campaign run like a local ward election, where the interests of individual voters were known and addressed.
https://www.technologyreview.com/s/509026/how-obamas-team-us...
Obama's campaign was famously one that was 'won by data', but there was no outrage back then, in fact the opposite. What's different here?