You'd have us believe Cambridge Analytica was some vendor the Trump Campaign used sparingly, had very loose connections with, and saw limited success with.
Yet Cambridge Analytica is a Robert Mercer and Steve Bannon outfit. Steve Bannon, the campaign manager, and senior adviser to the president. Or at least it was during the time period in question. Steve Bannon was THE integral player who essentially managed the creation of the tool.
Here's a video of Brad Parscale gushing about the software tool they were able to use to glean insights that lead them to spend heavily in the states that mattered, but we're not in the conventional wisdom.
While your at it, here's the story from the software developer turned whistle blower himself:
https://www.theguardian.com/news/2018/mar/17/cambridge-analy...