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> This is marketing for their game engine.

Which faces _stiff_ competition against the Unity engine. Epic is the incumbent in the space and the success of Unity in the last several years must be a huge concern for Epic.

Epic has always been a game engine developer first and foremost, so anything to claw back market share from Unity is going to be a calculated strategic move on their part.

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I don't think it's quite that clear. Sure Epic has been in the game engine market longer, but it was only relatively recently that they entered the non-AAA market due to a major change in licensing. Unity was really the incumbent in that space at the time. In some ways Epic is the up and comer. You can also see that as Unity has had to react strongly to Epic's entry into the market.

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