Evidence != data. Evidence = data and/or examples and/or anecdotes. Evidence is also most effective when backed up with analysis/logic (otherwise you get ping-pong debating, where both sides toss counter-examples around, proving nothing)
Note too that I said some evidence.
>I think the whole "Apple just works" thing is majorly overblown.
I suppose the simplest way to prove this is to consider the alternative: of what other operating system, taking into account everything that a non-technical user needs, can this be said to be true? Perhaps it is not true of all our current operating systems, but if it is more preposterous to claim that Windows or Linux 'just works', then Apple takes the cake and my point is justified.
Whether it is overblown or not is not my concern - it is currently the best that we have, and I have to make do. Perhaps iPad-like devices would prove to be better, but that future is still two-three years away.
Anecdotal evidence seems to support this: I wince whenever I see the Macs my friends and family use - the desktop is cluttered beyond repair, the dock is stretched across the screen, and they don't know how to use various core features (expose, frontrow, etc). But they don't complain, and they don't ask me for as much help as they did before, and this is the only metric that matters to me.
I'm happy, they're happy. What's not to like?