> Facebook users are slowly learning that almost anybody can use Facebook to collect detailed information about them, and that — at least some of the time — Facebook cannot control where this information flows, or how it is used. Using Facebook is like writing your life story down on a piece of paper, then taping it to a lamppost.

> For the time being, advertisers are grumbling about Facebook and warning their clients to stay away from certain ad products, but they're still putting their money there — with an audience over 2 billion and some of the most accurate ad targeting available, Facebook is still impossible to ignore. But if usage continues to decline, advertisers will start eventually follow.

Unless the definition of "failing" has changed drastically, this is clickbait.

There is no evidence of a lack of on-the-ground leadership; the argument seems primarily based on divestment by executives. And one of the two anecdotes used to justify the "trend" that Facebook's executives are selling stocks faster than normal for technology leaders was Dorsey's purchase of a mere $9.5 million of stock last year (a lot of money, but two orders of magnitude less than the ones in the article and hardly a comp).

There may be reasons to be worried about Facebook's long-term viability, but this article makes a poor case for someone to be worried.