You hear the advice for new startups; only recruit the best from the start, cut away the fat from your task lists to only focus on the critical issues that generate business.

Here's another, bake privacy into your company from the start. Create a culture that takes it seriously and threads it through everything it does. Once you have this culture you'll find it costs less than when you try to retrofit it after 3 years.

In terms of the benefits, I can only assume you're American to ask this. In Europe we view our privacy as a human right and that our lawmakers should protect that right, it's that simple.