Yes, totally valid point. The difference I see is that we're focused on functionality that goes beyond selling / trading. I know there are quite a few options for "Do your own ICO" and stuff like that, which is not that interesting. We're deliberately avoiding things like ICO's and trading right now. Our focus is on making tokens usable today, and consistently improving the ease of use for someone that wants to use a token for something real.
But you can't avoid trading with a ERC20 token, because they are designed to be tradable. Any exchange can add the token to the supported list, and the users can immediately send the tokens to the exchange and buy and sell them.
Unless these are not really tokens and the "user/owner" can send the tokens without a centralized permission.
Yes, the creator could go trade them on an exchange if they wanted to. But we don’t help people do an ICO or encourage it. I do think tokens made on Hexel could gain value, but that would come from making them useful, not starting off with a scammy ICO.
Altruistic attitude shall not save you from the idiocy of greed surrounding coins/tokens.