Hacker News Reader

Comment by gyardley | Hacker News Reader

Sure. If I had to guess, I'd say that Apple's stretched extremely thin, their products are worked on by surprisingly small teams, they were under time pressure to get this out the door, the culture of secrecy kept them from doing some user testing, and (given the number of small details Ping got wrong) this particular project didn't have strong product leadership with experience in the space.

View on HN

I did no user testing (just did what I thought was obvious), I only had 3 months, I worked by myself (mostly), and my site, http://like.fm, doesn't suffer from most of his fail points. I think apple just wanted to add a slight social layer to their store.. You know, to drive sales. I mean if you are one to buy stuff from the iTunes store, you'll probably sign up and follow something. Other people who use the service aren't immediately going to be much value. I mean why else would they make a "social network" embedded in iTunes. You just can't expect something like that to get enough meaningful adoption if it's exclusive to a single platform in a heavily segmented market. So apple wasn't crazy (they just can't be that blind), they just wanted to add a light social layer to iTunes store to boost sales.

I wonder if they didn't want to do a Buzz in terms of making all your private information suddenly public, and might ease into features such as scrobbling over time. The amount of spam on there is probably their biggest problem at the moment. It is hard for me to objectively judge as my market segment isn't catered for at all in terms of features. It will be interesting to see what the rest of the population think of it. To me it feels far to much like it has been designed to drive consumption of 'popular' music and 'me too' buying.

EDIT: The top 10 pop chart artists all seem to have around 100k followers, will be interesting to see how it goes.

Even if they do ease in scrobbling their "social network" will be crippled by the fact that your Winamp buddy, or Rdio friend, or Linux pal doesn't use iTunes. For Ping to succeed they're going to have to convince users that their platform is dedicated to social music, not enhancing the itunes purchasing experience. So unless iTunes gets every music listener in the world, or darn close to everyone, to use iTunes instead of however they currently listen to music, then their social functionality is going to always be less useful than a platform independent service. A social network gains value with more users (in general), so if iTunes is restricting the flow of potential users it's just going to hurt them.

iTunes could satisfy the iTunes user market. But unless clusters of friends all use iTunes, a decentralized service will be more useful. And i'm not sure if being an itunes user means more of your friends use itunes (to any level of significancy). So chances are most people will have a bunch of friends who can't participate.

Or just as likely.

Apple do what they always do.

Not everything that is possible only what is necessary.

Apple have entered the social space, it's official, people will now know.

Then they will improve on it step by step.

It's obvious that the problems with facebook integration is also affecting our perception a great deal.

Reply on news.ycombinator.com