I think before the advent of personal computing, a bit of extra complexity was ok. Life was pretty simple. You had a car, a stereo, a tv with a button for each channel, a stove/oven, and a calculator. You actually had room in your mind and time in your weekend to read the manual and figure out your new VCR. It was fun!

Making complex things was actually expensive to do, so a microwave with lots of functions cost more than one with a single button that said "heat up my food". This made it a bit of a status symbol. It was also the start of everything becoming digital, so it was cool for everything to have lots of buttons and a fancy readout.

Now we have several TVs, all with several boxes, incorporating our audio system, and connected to several services. We have smartphones, computers, tablets, printers and routers. Then there's all the software on and off the web to figure out, configure, and get working together. And you have to deal with all that at work, too. It's tough just to stay afloat.

So, the last thing you want is a digital toaster. They can make it look as complex as they want, but it won't make it look any more expensive. Today something looks expensive if it is simple, heavy, and looks like it was handcrafted by a German man. People still lapse into 1980s thinking and make the association that complicated means better, but that will wear off.

I'm not saying that extra features aren't sometimes important, but features are so easy to add to things today. You just have to type a few lines of code. Making someting look complex is easy and inexpensive. Making something complex look simple takes much for time, effort, money, and talent. Increasingly, people will pay for that.