Ask HN: What Blockchain project look most like Amazon (Question Continued)

For fun. Lets say were pre 2000 and the gap can be big 1995-1999.... what project at this current state looks like amazon in ideology towards use of tech?(ie: they used the internet to capture a new storefront that could hold unlimited books and pay low rent because they didn't need to be on main street, pass those savings on)

None as answer is acceptable.