Eh, I still don't buy the hyperventilating.

The breathless narrative is that Amazon is some all-consuming all dominating monster that is just going to crush everyone everywhere.

I don't see any justification for this.

(1) Walmart is much bigger. Not to mention Tencent and Alibaba who.

(2) They have well-funded competition and no monopoly power in any of their sectors.

(3) They only have 4% of all retail (online and off) hardly a stranglehold.

Yes, they will do well and grow, but I don't think they will just effortlessly win in every market like this article is implying.