DeepMind Ethics and Society Blog – "The Case for Fairer Algorithms"

This is becoming a real problem really fast. Resumes are automatically trashed because of keywords, employers sharing histories and data of previous workers is just around the corner, credit decisions, insurance costs and access to certain services will be denied based on opaque (and often wrong) ML algorithms, personalized price gouging in web stores is in the making, and who knows what's next.

What we need is a law preventing companies from treating customers differently unless there's a strong reason (ie pregnent women, age restriction) and they specify exactly why. We also need to ban companies that collect and trade personal data. Of course that's a mammoth task and the easiest way to achieve the goal is to create technological interlocks preventing leakage of personal data while busting the biggest data trading companies.