I suppose the firewalls between Project Sparta, Sierra, and the rest of the company explain why the 'equifaxsecurity2017.com' or whatever it was called website was a completely separate thing and not part of equifax.com
No, that was public relations 101. Equifax the company and their domain can move past the beach without dragging along the baggage that's attached to that quasi-random, only ever so slightly connected domain. Mitigation playbook page 1, baby!