And they found a way to try and paint you as a YC knock-off but still all publicity is good and I think this just reflects on TC's integrity. With the new site and momentum I'd seriously consider the benefits vs costs of rebranding (even using your current name as a subtitle? E.g. "CoolApp - The visual website optimizer", only because it might make PR coverage / funding easier later if that's what you want).

This TC comment by "Uhu" says it best though:

" JUST another way to run a/b tests huh? A one-two person startup that has raked in some of the best names as their customer within months of launch with zero funding...is "just another" thing.

When you do finally give this kid some coverage, you frame it in the crappiest, most boring way possible "