I would argue that is because nobody else posts consistent growth rates like Amazon does. They are still hitting about 40% YOY growth rates which means they double their revenue in 2 years and grow it 32 times in 10. That is insane for a company with 100 billion in sales.
Amazon is a darling to investors.
Start thinking more long term, and not just "how can I make a profit RIGHT NOW?!"
I have never once heard of a company made successful by cutting costs. Sure you can defer the death, but the death is still coming. You're just buying time.
There's no way you can compete with that, the people have voted that they would rather order many things online than go to the store for it. I don't care how much service you provide, but for 90% of the things I buy, being able to do it wherever I am and having it show up to my door is way better than going to try and find it.
I don't know if that would save many businesses, but it seems insane to me to take that one point where Amazon literally cannot compete on, and obliterate it.
Also, the information obtained from various online forums, reviews, websites and youtube could be more reliable and complete than from a salesperson. There are specialized products where a good salesperson can do wonders, but just not for much of retail.
I can't think of ever feeling this need. I can't really remember needing a salesman for anything besides charging me.
The absolute horror.
Microsoft didn't pay one until 2003, when it was 28 years old and sitting on $43 billion in cash (and then it declared an annual dividend totalling less than $1 billion).