Monthly subscription for a simple app, which basically plays audio files?!
srsly?
srsly?
This app provides for the same amount an App with audio files which content or amount doesn't reflect at all the value it might and probably not provide.
And it is a subscription model. WTF. Wtf do you need an subscription model for that? I tell you, because people forget to unsubscribe and thats how they plan on making more money...
Mindset is designed to be used on a daily basis and we have been and will continue to add value throughout the lifetime of the product.
If anyone accidentally renews the subscription we'd be more than happy to refund it because it's not worth destroying a consumer relationship forever for $6.99 :)
The reason why subscription won, was money. Its like every other gym membership out there.
One day, you will be able to sit in front of the numbers and you will not do the right thing. You will see exactly how many people paid for a year subscription and stopped using the app after 1-3 month.
And yo uwill have the number later on on who is having an on going subscription and who is not using it. And you won't stop the subscription for the customer.
If they accidentally renew we will. It makes business sense to keep customers happy and we want our users to really be getting the benefits of the app.
I feel that you may have a negative view of the entire subscription model not our application of it :)