I have emailed various executives over the years and don’t recall it ever not working. It even worked with Comcast to my surprise - the next day someone from some department like “executive customer service” contacted me.
(I’m not an executive, but I have good insights)
It means they are doing something like using the execs inbox as a black-box monitoring stream to find out about problems that internal info gathering will miss. And better still, actually paying people to triage the alerts!
In my experience, based on the email thread I think the CEO of Home Depot actually did read it. I left out a step in my story. What actually happened is the VP of Loss Prevention emailed me asking for my number so he could call me. I gave it and he called me. He actually replied to me via the original email. From the thread I could tell that the CEO forwarded it to the VP of Home Depot North America with something like "Jane, can you look into this?" then that person forwarded it to the VP with a more specific request. Based on my internal experiences at big companies this is pretty common.
The trick I use is to just find any random persons email with a google search (ex "@homedepot.com") and use the same pattern for the person I am trying to reach at the given organization, it works most of the time.
I don't abuse it, but let me tell you, when I emailed Mary Barra @ GM a few months ago because the regular customer service was having no luck finding the car I had already ordered and paid for, even though OnStar showed it 20 miles away -- a gal from the executive response team called me a couple hours later and she already located the car, had someone on-site do a physical verification, and arranged for a truck to go pick it up and take it to the dealer so I could take delivery. Then she called several more times over the next couple days to make sure everything from that moment forward was going smoothly.
She turned me from a rapidly-getting-more-angry customer to a much more relaxed, happy customer with a bit of renewed faith that GM isn't totally a lost cause ;-).
I got a few replies.
Now I'm filing an Access to Information request to see what happened with all of the emails.