1. As someone in sales, there are a truckload of emails I send out each day. Contrary to what a lot of people think, no, we don't send out templated stuff blindly. I think EE should be able to help me shave off about half an hour in think-time in a a day. Huge.
2. Organic-ish. Early days, I know, but I'm hoping that EE won't devolve to a glorified SmartReply with additional text templates.
3. There's a roadmap for pro-users. Which means at some point of time, there _might_ just be an Outlook/Polymail plugin(please say yes). Which is when I absolutely win. :-) Also, it's nice to be relatively assured that your data isn't likely to be sold.