So you’re sitting in a cafe, and you go to Facebook.com. Lo and behold, someone’s installed a MITM proxy on the router, that presents its own encryption key instead of Facebook’s, and your browser has no way to tell this because the CA system isn’t a thing. They now have your password, can steal your session to spam your friends, whatever else. How do you prevent that?
Automated domain validated certificates are meant to ensure that when you go to Facebook.com, you’re talking to Facebook.com and not a MITMing router on the way there. They’re not meant to protect against phishing - they’re meant to protect against the very real cases I’ve seen where my mobile ISP adds random JavaScript into the web pages I view, and sells information about me based on my use of the web.