Those devs are gonna be really surprised when they find out that unencrypted connections are routinely tampered with.
> they either don't know or don't care about all the effort and pain they're creating
You have not been paying attention to the hundreds of tools available to make HTTPS painless.
> until someone at Big G decided they weren't.
And Mozilla. And countless research papers. And real-world attacks that are reported over and over again. The fact is that the global Web has become hostile, regardless of your prejudice against Google's Web security teams.
> In many cases the cost of the security is not worth it.
The problem is that it's not YOUR security, it's other people's. If websites don't implement HTTPS, it's the users of the Web who pay the price. It's their privacy being deprived. And the website becomes easy to impersonate and manipulate, increasing the liability of having a website. HTTP is bad news all around.