I read the article and obviously it describes in detail why they have no females developers employed, but... considering how many people don't RTFA these days, they really should have chosen a different headline. At least from a PR perspective.
I get the sense they wanted a shocking headline to draw attention. I take it as a shrewd move to hook people with their outrage-instinct and then get them to read 4 pages of non-controversial stuff.
That is exactly what it is. I'm really surprised other folks aren't able to sense this.