Calling women "girls" is more patronizing than looking for qualified candidates.
I'm pretty sure ohf was talking about cultivating career ambitions in school girls. Yes, they are girls.
Is it patronizing even if we also call men boys? And can you explain why?
I think they did actually mean “girls” — we need more kids tinkering with tech and wanting a career in it.
Why is it patronizing? In media and film, such requests are frequently made.
In media and film, the gender of the employee makes a much bigger difference to the product. As an example, I'm sure female models are more effective at selling bras than male models.