The NYT is a stickler for traditions. Chief among them is a clear separation of their business operations and the newsroom. I’m almost sure the best way to get one of their writers to do A is to have a manager walk through the newsroom and ask everybody not to do A.
This situation is a bit different because it’s not a reporter but a columnist. Columnists don’t even work at a newspaper’s office- this one is in San Francisco, a continent away from New York. They also don’t attend meetings. There’s nothing to discuss about their job. They simply send in a text file once a week and get a paycheck back.