How Can I Reach Chinese Influencers?

4 points·uberend23··3 comments

Interested in building an audience in China - does anyone know how to connect with Chinese influencers, or know anyone who has experience in this areas? The industry is gaming.

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Do you speak Chinese (or have someone who can speak for you)? Do you understand the ins and outs of wechat? Do you have feet on the ground in China? Which blogs do you follow? Do you belong to any Meetup groups in China? Are you willing to attend trade shows? Have you poured through LinkedIn? How much are you willing to pay in terms of time (often) or money (occasionally) to make connections?

I can speak Chinese, I understand how WeChat works - or atleast I understand the fundamentals from reading about it. I don't have feet on the ground in China and will not be able to move there - I would be able to go to trade shows though.

I would have the time to build the relationships, but I don't have money to put behind it - at least not an enormous amount. I want to build an audience through video content - the term objective would to release a game in China and have a following already there.

I notice that many of the giant apps do not allow foreign users to upload content, but some of the new ones seem more relaxed. One in particular Douyin has come up in conversation a lot.

Thanks for getting back to me by the way!

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