Now the bad, how much am I REALLY worth? Online surveys pay out pennies at most for my "opinion". I'm a middle-class, white, male, computer scientist - the market is literally flooded with data from people like me. My data is only worth something if I was, say, a single Hispanic mother or some other niche demographic, and that's only because of their rarity.
Now, this is where the discussion typically leads to science fiction. I think this would be a great use of blockchain currency and let the market drive the value of your data. If there's a shortage of, say, beach pictures (because why not), then you're Instagram data might be of value. Likewise, the GPS locations of an underrepresented demographic is suddenly worth a more because its hard to get that kind of data.
But I think the major issue still falls back to how much its all worth. The article says $20,000, which nicely would support arguments for a living wage. I generate the data that runs the world, so pay me enough to live it in. However, what if the data isn't worth $20k?