Alternatively, they are forcing people to wake up earlier but this effect may not last for long. By 'earlier' I mean it in the sense of our biological clocks.
There is something about people who push for permanent daylight savings. They are usually morning people who can't seem to (or want to) understand that what works for them is not necessarily what works for everyone. Many students especially are hurt by early schedules because that causes them to not get enough sleep.